Get better results from search engine optimization
Have you ever felt that posting regularly on your website just is not leading to the increased business you are looking for? Of course, having a website is essential for any business. Ensuring your website is both structured effectively and optimized is what will help you achieve the goals you are working towards.
In today's digital world, you have probably heard about search engine optimization or SEO and the wonders it can do to grow your business. But how exactly does it work? How much should you spend, so you can have an effective website that attracts more customers to your business?
What is Search Engine Optimization anyways?
If you have a business website that is not SEO-optimized, you are missing out. Every day there are people searching for what your business offers. In the modern world, one of the most effective ways of marketing is through the use of digital marketing tools and strategies like search engine optimization.
SEO is a method to optimize your website and its technical aspects to help your business increase visibility and traffic on the internet. Search engine optimization increases your websites page ranking on search engines results. So when someone searches for keywords relative to your business products or services your website appears in the results. Hopefully, at or near the top of the first page!
Every SEO strategy focuses on rankings. By becoming more visible on the internet, you can establish and increase your companies brand and credibility. In turn, this will allow you to get more attention, clicks, and potential customers which are what you need to grow your business.
Wonderful, isn't it? But first, let us take a closer look at what SEO uses to help you rank on top.
Keyword research is a process of finding and analyzing the words and phrases people are using when they search for something on the internet. Knowing the right keywords allows you to incorporate them into your content or marketing strategy and ensure that you are using the right words. Using the right keywords increases your chances of people finding you more often.
Link building is another important aspect of a search engine optimization strategy that helps you increase your website's reach and boost its value. Link building involves having other websites reference your web pages and link to your companies home page or web pages.
These links are called backlinks. Backlinks are very powerful in increasing the search engine’s confidence in you as a business – and therefore, in increasing your ranking and visibility. Effective link building results in more people noticing your business not just while visiting your website, but also while visiting other websites.
For instance, people who are interested in a product or a service will visit multiple web pages, often skimming through backlinks. Search engines crawl websites analyzing and indexing these backlinks. And when you have backlinks across multiple pages, your business can increase its organic reach in no time.
Technical SEO is the process of improving the technical aspects of your website to allow search engines to find, crawl, and index your pages. Improving crawling and indexing can help to optimize your website. An optimized website will make it easier for search engines to include your websites pages in their index. The search engine’s index stores data of all relevant pages. Search engine data is then used for future searches.
But take note, it’s not just about crawling and indexing. Other technical aspects like user interface design, navigation, and speed can also be optimized to make your website easier for users to interact with. The truth is, people are more likely to interact with an attractive user-friendly website.
Search engine optimization includes finding and fixing broken links as well as updating and removing duplicate content from your website.
Finding a local seo agency near me, who understands your business can help you increase your visibility and ranking when you use these specific SEO strategies. Understanding your business product and services and how to creatively market those regardless of your competition requires experience. Applying the agencies experience results in search engines ranking your website and content. Content than ranks well will help ensure the right customers find your business. You are found when they use a search engine to find the products or services your company offers.
Free SEO software vs getting SEO experts/agency
Still wondering if you need an search engine optimization service? Well, here are some statistics to help you appreciate just how many searches are done. Every day, 8.5 billion searches are done on Google, 46% of which are for local businesses. People use search engines every day. For example, when searching for the best place to eat, or to find a business that is dependable and trustworthy and capable.
From these searches, 91.5% of all clicks go to the top 10 results which are all on the first-page result of a search engine. With so many businesses competing for those top spots, you can quickly see the value of investing in SEO.
With the wide array of free SEO tools and services you might be thinking which services should I go with?
Truth be told, arriving at the first page of a search engine's results page requires experience, time, and effort. It's nice to know there are still people and agencies like Site Search Social that offer search engine optimization services.
How much should you invest in SEO Optimization?
Site Search Social offers web design, social media, and local SEO services to ensure your business receives maximum return on your marketing investment. Our team of experts has years of experience and knowledge. Working with our experts will spare you from the hassle and frustration of working with a freelancer or any of the do-it-yourself SEO services.
Our managed SEO plans ranges from $300 to over $10,000 a month. The range depends on your goals, competition, and how many pages, posts, or articles you will require for your website.
We also offer customized packages, based on your business's specific needs.
Since more and more businesses use the internet and social media marketing, being ahead of the competition is a big key to your success.
Using SEO as marketing strategy to make your product or service visible to more people will help your business profit.
SEO helps you improve your search engine ranking and get your company's website found. Contact Site Search Social for more information and start working towards ranking higher and being found by more customers more often!
The approach Site Search Social takes to local SEO is an ethical, holistic one. We take the guesswork out of the equation. By adhering to Google's webmaster guidelines we take a long term view. Ultimately this helps you maximize your marketing budget. Learn more about our plans and which one can help your business grow.